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View Full Version : ID-protection ads come back to bite pitchman



Loki
05-23-2008, 01:27 AM
I saw this topic at a site a friend of mine runs and thought I would share it here. I admit I got a bit of a chuckle at it

http://www.cheekymonkey.hyperphp.com/smf/index.php?topic=145.msg477#msg477


SAN JOSE, Calif. (AP) -- Todd Davis has dared criminals for two years to try stealing his identity: Ads for his fraud-prevention company, LifeLock, even offer his Social Security number next to his smiling mug.

Now, Lifelock customers in Maryland, New Jersey and West Virginia are suing Davis, claiming his service didn't work as promised and he knew it wouldn't, because the service had failed even him.

Attorney David Paris said he found records of other people applying for or receiving driver's licenses at least 20 times using Davis' Social Security number, though some of the applications may have been rejected because data in them didn't match what the Social Security Administration had on file.

Davis acknowledged in an interview with The Associated Press that his stunt has led to at least 87 instances in which people have tried to steal his identity, and one succeeded: a guy in Texas who duped an online payday loan operation last year into giving him $500 using Davis' Social Security number.

http://news.wired.com/dynamic/stories/I/IDENTITY_FRAUD_FLAP?SITE=WIRE&SECTION=HOME&TEMPLATE=DEFAULT&CTIME=2008-05-22-07-09-52

I've heard these commericals on the radio each morning. Specifically on WABC Radio in New York.

Martok2112
05-23-2008, 04:49 AM
I knew it hadda happen.

Langolas
05-23-2008, 11:12 AM
That is comedy. I've heard this ad before - and I've talked to people who use this service - I guess I should show them ;)